"Review Bombing"

Arsenic

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    A review bomb is an Internet phenomenon in which large groups of people leave negative user reviews for video games and other products in an attempt to harm their sales and popularity. This is often done in response to an actual or perceived slight towards customers by the creator or publisher of a game, such as anti-consumer gameplay changes or insults, in an attempt to force them to listen when other attempts have failed. However, in some cases, it is simply done as a means of coercion or trolling. Review bombing is intended to affect sales of the game that is targeted: leaving a large number of negative reviews may lower the game's aggregate rating on the service, which could alter the choice to buy the game from consumers who use that aggregate rating as a principle part of their purchasing decision.
    - Wikipedia Definition

    To simplify if needed, review bombing is the act of a large group leaving poor reviews for a product (normally a video game) due to alienation of the fanbase or other acts of the developer/publisher or of course just trolling.

    Skyrim is an example of productive review bombing, where Valve added paid mods to the game, and after it was review bombed, ceased the practice. Firewatch is an example of unrelated review bombing, where the developer got in a spat with lets player PewDiePie, causing his base to review bomb Firewatch in retaliation.



    What do you think of the act of review bombing?

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    Personally, I fully support most review bombs. In a lot of cases, it is the only way for us, the consumer, to send a message to publishers/devs that increasingly have no care for consumer opinion past Day 1 sales. The only way we can really get to them is to try to hurt their future sales, so they remember we are supposed to be in charge

    The only review bomb I joined in is of GTAO, though I didn't leave a bad review just to join said bomb. I was sick of the fact that a (still) full-priced game was full of content and mission structure designed to make you want to stop grinding the game and buy their microtransactions to alleviate the pain, as all their content is slanted that way. I later found out the 45k other people were equally as fed up as I. This is an example I think of a review bomb protesting an honest grievance with a game in the only way we can think to get them to listen, by hurting sales.

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    So again, what do you people think of Review Bombing?
     
    I also support them, if there is good reason. As mentioned above, there are some (none on a super large scale though) that are just done to troll. Never been in one myself, although I'm pretty tempted.
     
    What about if the game hasn't been released yet but people can still rate/review the game? Arsenic, maybe you can tell me about if that's possible to do on the PlayStation 4 cause you own one, but speaking for Xbox One that's a thing that people can do where they can rate a game before it even releases.

    Honestly? I'm personally not a fan of it, especially if it's in the case of how I presented it.
     
    I think Review Bombing is a bit in the Grey Area. On one hand, Review Bombing can send a clear message to a developer to stop something that they are doing that they have done recently. On the other hand though, reviews are supposed to help other people decide on rather or not they should buy a game. It very depends on what the reason for it is and how someone review bombs the game.

    I think what matters is 5 things. One, what is the cause of it. Two, how bad is this problem and how negatively is it going to affect consumers. Three, are the developers listening or just ignoring feedback? Four, are the people who are going to leave the negative reviews going to change them to better reflect the game? Five, was it really necessary to leave a negative review?

    I think one example of Review Bombing that I'm okay with is with PlayerUnknown's Battlegrounds. It has experienced 3 very nasty controversies that had pretty much hurt PlayerUnknown's, Bluehole inc, and the game itself. Continuous waves of banning/suspension to players who were allegedly Stream Sniping and Stream Honking without giving any sort of proof that these players were indeed Stream Sniping and Stream Honking since both of them are very hard to prove and even Blizzard have pretty much said that its really the Streamer's responsibility for it since their actively and willing giving away what they are doing and there even ways that you can counter Stream Sniping and Stream Honking from happening. Microtransactions being added after PlayerUnknown (Brendan Green) stated that microtransactions wouldn't be considered until after the game was out of early access. Lastly and most recently being Bluehole inc saying that Epic Games should licenses them for adding a Battle Royale game mode into their game Fortnite and mentioning PUBG in their video announcement about it as an inspiration. Personally, just the banning of players for allegedly cheating by using a method that is very hard, almost near impossible, to prove. The only thing they did say was they had "data" and some players were continuously trying to join a streamer's lobby, even though PUBG is in Early Access and is expected to have many problems such as the Matchmaking system putting players against the same ones over and over, and yet they are not even taking that into account. Bluehole and PlayerUnknown have not done anything given player response to the way they have been dealing with it, especially with players who have stated that they weren't even on Twitch when it happened or don't even use Twitch at all, and I personally don't want to buy a game which while it may be fun, I have a chance of being banned because I killed a Streamer in game and was accused of something that I didn't even do then be banned or suspended and be unable to play the game for just a limited amount of time or ever again. At least with something with GTAV, if I get banned from the Online portion, I can still enjoy the game in the singleplayer portion.

    Fallout 4 is another game that is getting review bombed at this moment due to Bethesda's Creation Club being added into it where you can pay money to add certain mods into your game. While I can understand why a lot of people are upset about this, and I can understand the possibilities of some mods being way too overpriced and more developers trying to pull something like this off again, I don't really think the Review Bombing is really necessary because I can just ignore it, not use it, and play the game just fine without it hindering my enjoyment. I mean it will hinder my enjoyment a bit seeing how the mods in the creation club are installed regardless if purchased or not, but it's not the worst thing that can happen. Plus a lot of people, big and small, have already panned this idea before.

    One last example, and while it is a small one and is nowhere near as a big as the other two, I do want to bring up as an example of one where I think the Review Bombing was just stupid. That incident being with DotA 2 where it's getting review bombed because Valve has not released Half-Life 3 or Half-Life 2 Episode 3. That is something completely irrelevant to the game and doesn't really inform me about anything that will hinder my enjoyment of the game.

    When it negatively affects a large amount of consumers, I think that is where I think Review Bombing is pretty much okay to happen. When it's something not with the game, and more like something didn't happen that they wanted or its something that isn't a big deal and isn't negatively impacting the consumers. Review Bombing does have its own kind of power, and when given it can change a way a game is handled, but I think a lot of times, it is just unnecessary. If it is due to that there is something going with the game that the developers did and will hurt my experience with the game, Early Access or not, as long as it in a state that I can buy it and play it, like with PlayerUnknown's Battlegrounds, then I'm okay with it because I want to be informed about it and know that I shouldn't waste time and money. However something with like the Creation Club for Fallout 4 or people wanting Half-Life 3 and taking it out on DotA 2, or even the case that happened with Firewatch, that is where I don't think it is needed and in the case of DotA 2 and Firewatch, is anti-consumer because what happened with those is not affecting the game or someone's enjoyment and is leaving impressions to other players and changing their mind from purchasing and playing a game that they could enjoy.
     
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    I have a mixed opinion on it... In certain cases such as the PUBG debacles I think it's fine, with cases like DotA 2 getting bombed cause of no HL3 makes no sense whatsoever.

    In the end if this trend continues I think it's "effectiveness" would be gone completely. I really do not believe this has long term success due to people seeing it happen and then think "oh well just another review bomb" (especially with insanely popular titles like PUBG) and proceed to buy the game regardless.

    I for one do not review bomb (probably cause I avoid games with that probability, might be me), but I don't mind it happening for reasonable reasons.
     
    Definitely depends on the situation. If there's something to be fixed in the game, I'm all for it - if there's a bug or update that is causing a large amount of players to be unsatisfied with the game, then yes, as a consumer I would want to know about it (and in this case, would it even be "review bombing"? When the concerns are legitimate it just seems right to let others know what they would be getting themselves into if they buy the game, and to let the creators know where they need to improve). Review bombing just for the sake of trolling/without good reason is something I can do without, but it's usually pretty easy to distinguish between the two just by reading a couple of reviews - if there are legitimate concerns, the same problems will be consistently and thoroughly brought up in many reviews, and if they're just trolling the reviews are usually filled with jokes.

    At the end of the day, I prefer reading through a lot of the reviews to decide for myself if the concerns are something I mind or just people trolling/being whiny. An example I can think of -
    I don't know if this counts but I know Darkest Dungeon's updates have got a lot of people upset over the difficulty level, and its 'most recent' reviews always dip a bit after every update, as people who have been around since the beginning think it's getting harder and more unfair. After sifting through a bunch of those reviews though, I decided for myself that it wasn't really an issue with the game itself, just people unhappy with the direction the devs are going in; it wasn't something I minded, though so I bought it anyway despite what a lot of people said, and I was happy with it.
     
    Does this ever actually have any effect though?
     
    Does this ever actually have any effect though?
    I'd imagine this kind of thing is a lot more threatening to smaller devs, however as Arsenic mentioned in the OP, review bombers did manage to get the paid mods feature off of Steam pretty quickly (by bombing Skyrim from a high 90s to around 80% in a short time - pretty big leap for a game that's been consistently highly reviewed since 2011), so there's one example of it having an effect on a larger company.

    In general though, negative reviews definitely have an impact on sales, so if a large enough community decides to review bomb a game for something that the devs have the power to change, I can see it being a persuasive way of making devs listen to their concerns.
     
    devs have the power to change
    I'd like to point out something here. Devs rarely have the power to change anything, unless we're talking about indie studios (which is kind of irrelevant because the actually have the creative liberty to do whatever they want). Publishers are the ones making the big decisions such as the Skyrim fiasco.

    As a dev, subjects like this are touching me on a personal level. I usually don't comment on them, but I thought I'd make an exception today. Due to the secrecy that covers the videogame industry, I understand why there could be a misconception. But really, we're mostly all gamers who happen to make a living out of our passion. Over the past 5 years, I've had the opportunity of working with incredible people who all had one goal in mind: shipping games of the year and delivering the best player experience they could. I've always said that a game I wouldn't be proud of isn't a game I'd want to work on.

    Unfortunately, like it or not, the videogame industry is a business. Just like pharmaceutics, energy, oil, cigarettes, whatever. And we all know what rules a business. Cash does. If something is deemed too risky, or not a good enough return on investment, it will be ignored. And we can't really do anything about it. We do what we can and it's a reality we must all accept.

    Moral of the story, don't blame devs. Blame capitalism.

    Or I might just be a scummy dev who's trying to persuade you that I'm a good person.
     
    I'd like to point out something here. Devs rarely have the power to change anything, unless we're talking about indie studios (which is kind of irrelevant because the actually have the creative liberty to do whatever they want). Publishers are the ones making the big decisions such as the Skyrim fiasco.

    As a dev, subjects like this are touching me on a personal level. I usually don't comment on them, but I thought I'd make an exception today. Due to the secrecy that covers the videogame industry, I understand why there could be a misconception. But really, we're mostly all gamers who happen to make a living out of our passion. Over the past 5 years, I've had the opportunity of working with incredible people who all had one goal in mind: shipping games of the year and delivering the best player experience they could. I've always said that a game I wouldn't be proud of isn't a game I'd want to work on.

    Unfortunately, like it or not, the videogame industry is a business. Just like pharmaceutics, energy, oil, cigarettes, whatever. And we all know what rules a business. Cash does. If something is deemed too risky, or not a good enough return on investment, it will be ignored. And we can't really do anything about it. We do what we can and it's a reality we must all accept.

    Moral of the story, don't blame devs. Blame capitalism.

    Or I might just be a scummy dev who's trying to persuade you that I'm a good person.
    Oh, absolutely - I don't know much about the goings on of game development and all, but I would imagine in a larger company it's not as simple as "hey, these guys don't like this feature, let's just change it".

    I did have indie/smaller companies in mind with that comment, hence "have the power to change", since as you said, they usually have the creative liberty to do what they want and it's down to whether or not they have the capability/want to do it.

    But yeah, I should have clarified since I'm sure there are quite a few differences between being a dev in a large company and being an indie dev.
     
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